With the busy festive period fast approaching it is important for businesses to plan ahead now to make sure they have all the tools in place for a successful busy period. There will be some businesses that think they can go into the busy period with only one card machine. If this is you, then your business may run into some difficulties. You want to approach a busy period knowing you are able to utilise all the tools that you have at your disposal. A card machine is no different. To see the full benefit of these machines you may need to get more than one. Having multiple card terminals can be a such a big help, especially during busy periods. Therefore, we thought it would be a good idea to highlight how your business could benefit from getting an extra card machine.
1. A backup for difficult times
The biggest benefit of having an extra card machine to hand is that you will always have a backup if one of them has a technical problem. Although this does not happen often it is always best to be safe than sorry. You don’t want to lose potential customers just because your only card machine has stopped working. You may think your customers can just pay by cash when you run into technical problems but, in practice this may be difficult as only 14% of the population carry cash with them all the time. This means when your only card machine stops working 86% of your customers may be unable to pay. Therefore, it is best to be safe and keep an extra terminal to hand just in case there is a technical problem.
2. Customer Service
As a customer, there’s nothing worse than going to a restaurant, bar or shop and having to wait around to pay your bill because the everyone wants to use the one card machine that is available. If you don’t want your customers to be endlessly waiting around to pay, then it may be a good idea to get an additional card machine. This way you will be able to clear any queues of customers waiting to pay much faster. The ability to process multiple payments at once shouldn’t be underestimated either. Dealing with two customers at the same time gives you the ability to cut processing times down. It will free up your valuable time for other important company tasks. This will improve the productivity of your business which means your operations will become more efficient.
Faster processing times should improve your customer’s experience and improve overall satisfaction. For example, if you are a that takes up a large area and offers multiple services within one space, such as a reception, a spa, a bar and a restaurant then you always want multiple card readers available at each of these locations, so your customers can pay whenever they want. The last thing you want is for your employees to be running around between locations with a single card machine. In this scenario, we recommend having two machines at each location.
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3. Increased Security
If you have multiple card machines, then your customers will likely be more inclined to pay by card. Therefore, the ratio you are taking card payments to cash intakes will increase. More card payments will mean your overall revenue are more secure. There are many reasons why card payments are more secure than cash. You will have less cash in your registers and therefore reduce the risk of being subject to theft or loss. All card payments are now fully encrypted meaning they will be much less susceptible to fraud.
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We hope that these tips will be useful for your business during these difficult times!
We want to ensure that your business is running to its highest potential. BMS can help you establish a simple financial process, positively promote your business cash flow, alongside 24/7 help and other financial products.
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